4 Smart Startup lessons from 4 Books


Books provide knowledge worth millions.

Most people do not leverage it. One possible reason why is the relatively low price of books, thus the knowledge contained in them is considered to be of little value. In many cases, it is on the contrary, because a myriad of business and life-long experienced people have shed their wisdom on paper.

Another reason for insufficient use of the potential of books is the lack of time to read them and then implement their wisdom. When running a business, especially in the early stages of development, every hour is golden and time can run very quickly.
This article will help you solve the latter problem. I have collected four lessons from four books that will be valuable to you as a person involved in a startup development. Of course, each of the books contains a number of other lessons that are worth learning too. There are also other positions on these topics that you should get to know too.

You have to start with something.

There are different books to refer to. From the typical business-oriented, to those dedicated to approaching work, from the persistence to the technological. Selected fragments are my interpretations of the authors’ text, as well as based on our experience and our views.

You need to turn pro

smart startup lessons

Tired of working on some of the issues?

Do you know people who are not tired? Do you know who they are?


In his book Turn Pro, Stephan Pressfield is convinced that only the transition to pro will make you successful.

It will not be easy. Surely it will hurt in the beginning and require sacrifices.
It will also require dealing with fear and doubt. Risking many things like your good name. Most people will never be ready for this, so they will never become professionals.
The current startup environment is ridiculed for lack of willingness to “get hands dirty of hard work”. As soon as you have to realize that there is no other way than to become a professional in your field the work will be easier and the results will be better.

Take care of the company’s processes from the very beginning

E-Myth’s book is a mine of knowledge about running a business, I sincerely recommend reading it. For the purpose of this statement, I chose the one that impressed me the most. It’s about the creation of processes in the company.

Most of us postpone this inevitable step for a moment when we are big enough. Until then, we hope to be able to manage somehow.

The author, however, argues that you have to act like a big company a lot sooner than you are. You should make the system work so well that everyone can understand it.
Also, be sure to identify the individual roles in the company. At first you will probably do all the work yourself, but still have time to plan and work tirelessly.

smart startup lessons

Survive the hardest period – the dip

Valuable activities are in the middle phase of heavy periods – the dip. This is the moment when most people give up.

By being aware of the existence of such a phenomenon you can prepare for it. In your plans and imagination assume that there will be heavy moments.

If you are not willing to take on such a commitment … are ready to go through the tough times clinging to the plan and staying the course, it’s better to immediately quit the project. Thanks to that you will not lose any time and energy on something that would not work out anyway.

Start with small market and take care of it

Very rarely successful businesses start with the MBA model, which is strongly formalized, argues Pieter Thiel in “Zero to One”. Business in the initial stage must be flexible.

Therefore, the target for startups should be small markets where customers need a solution tailored for them. You should make the best relationship with them. The foundation of your activities should be empathy towards them.

Sales is not about selling at all. Stop selling. Help instead.


Many people would like to try their skills at business but do not take any step in this direction.
It is often explained by the lack of funds for appropriate training or courses. At the same time they do not see the essence of things.

The most valuable knowledge comes from experience. No one will do it for you, no matter how much money you pay that person or institution.

Of course you need the knowledge to start and advice of more experienced people. You can obtain the prior by reading books and articles. All listed above, as well as many others, such as Personal MBA, to some extent replace the unaffordable educational institutions.

Therefore, use the available knowledge and turn it into a personal experience.

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